I design the public face of programmes people need to hear about.
I lead branding and multimedia at Sierra Leone’s Ministry of Communication, Technology and Innovation (MoCTI) in Freetown. Most of my work is identity and campaign design for ministries, missions, development partners and growing organisations: a national summit, a vaccination drive, a youth forum across four countries, a presidency of the UN Security Council.
Each project needs a look a decision-maker will sign off, a Freetown printer can produce on time, and a young person in Kailahun will recognise on WhatsApp. I usually take a project from the first logo sketch to the last stage banner, and I build websites when the brand needs a home online.
Before government I spent seven years at Afro Technology and Logistics, moving from intern to frontend developer to design consultant. In 2025 I founded Nexa Kolektivs, a studio that trains young Sierra Leoneans, especially young women, in design and digital work.
- Current role
- Branding and Multimedia Lead, MoCTI
- Studio
- Founder, Nexa Kolektivs
- Based in
- Freetown, Sierra Leone
- Languages
- English, Krio
How I work
Partner brands
Most of my campaigns carry three to eight partner logos. I build a partner bar for each one that respects every organisation’s clear space and order, from UNDP, UNICEF and WHO to Gavi, the World Bank, KOICA and the International Trade Centre.
Languages
English and French for the MRU YouthConnekt Forum. Krio for Salone Civic Fest and the UN Mission’s receptions, where a local line does more than a translated slogan.
Print production
Files go to Freetown printers at sizes from A5 cards to 7 × 3 m billboards and 23 × 9 ft stage backdrops. I prepare print-ready files and check proofs before they run.
Templates that outlast me
Statement cards, speaker cards and countdowns are built as templates, so a small comms team can publish the next one without starting again.
Websites
When a brand needs a home online, I design and build the site too, in WordPress or in code, fast on mobile data and easy for the client to update.
Teaching
I tutor on Skool Grind’s design masterclass and run Nexa Kolektivs, which trains young people, especially young women, in design and digital skills.
Clients and partners
Government of Sierra Leone
- Ministry of Communication, Technology and Innovation
- Ministry of Information and Civic Education
- Ministry of Youth Affairs
- Ministry of Health, Expanded Programme on Immunization
- Statistics Sierra Leone
- Office of the Vice President
- Permanent Mission of Sierra Leone to the United Nations
Organisations and brands
- TEDxKrooBay
- Skool Grind
- Robotics for Good Youth Challenge, Sierra Leone
- Roy Global Limited
- Mercy Children’s Hospital
- Nexa Kolektivs
Partner brands on my work
- UNDP
- UNICEF
- World Health Organization
- Gavi, the Vaccine Alliance
- The World Bank
- European Union
- KOICA
- International Trade Centre
- YouthConnekt Africa