Learn2Earn
Recruiting young freelancers from across the country, and reporting back on who applied.
- Client
- MoCTI with UNICEF, KOICA and the International Trade Centre
- Year
- 2025–2026
- My role
- Programme identity and recruitment campaigns
- What I made
- Social series, data card, roll-ups, apparel, certificates
Learn2Earn trains young Sierra Leoneans in freelancing and remote work. I designed the programme mark and every recruitment wave: calls for applications, FAQs, deadline extensions, a participant spotlight, roll-ups, T-shirts, certificates and the launch backdrop.
The first call drew more than 900 applications for 50 places. For the second cohort I designed an application statistics card showing the split by district, gender and disability, which made the gaps visible: 23.7% of applicants were women and 4.6% were persons with disabilities.
Recruitment in waves
Call for applications, the cohort 1 results card and the cohort 2 statistics card. Bottom: cohort 2 launch, June 2026, with the backdrop and roll-ups in use.
Cohort 3
The cohort 3 call, roll-up banners and T-shirts.
