Zero Starts With Action
A national push to reach every zero-dose child, told through illustrated health workers, parents and Krio lines people repeat.
- Client
- Ministry of Information and Civic Education with the Ministry of Health
- My role
- Campaign identity, illustration direction and rollout
- What I made
- Illustrated key visuals, billboards, roll-ups, flyers, T-shirts
The campaign speaks to families and health workers directly, in Krio as well as English: “Papa, yu action dae save life.” Each district, each health worker and each parent gets a role in the race to zero.
The illustrated style carries from the key visuals onto billboards, roll-up banners and T-shirts for the health workers on the ground.
The work
