Salone Civic Fest 2025
A national festival of citizenship, invited in Krio: Leh We Tok Bot Salone.
- Client
- Ministry of Information and Civic Education
- Year
- December 2025
- My role
- Festival identity and full rollout
- What I made
- Logo, billboards, street banners, speaker series, calls, agenda
Three days at the Miatta Civic Centre in December 2025 where citizens could hear from ministers, see what each ministry was delivering, and put questions directly, between concerts, a film night and exhibitions.
I built the campaign on the line Leh We Tok Bot Salone, Krio for “let’s talk about Sierra Leone”, set in a speech bubble on every piece. Ministers appear as cut-out portraits on yellow, pink, green and blue, over a maze-line pattern. The kit stretched from 7 × 3 m billboards and street banners to speaker cards, calls for vendors and film-makers, the agenda and invitations.
Speakers as the campaign
Each minister and guest got a card in the festival colours. Rotating the background colour kept a long speaker series from feeling repetitive while the layout stayed fixed.
Bottom row: calls for food vendors and film submissions.
The full rollout
Billboards, outside banners, guest speaker cards, the festival website, side events, movie night, and merchandise from bags and caps to wristbands and keychains.
