Sierra Leone Innovates Tech Summit
Two editions of the national tech summit, each with its own identity, designed to move people from a flyer to a registration form.
- Client
- Ministry of Communication, Technology and Innovation
- Year
- 2024 and 2025
- My role
- Identity, campaign and event design
- What I made
- Social series, invitations, billboards, stage, web, infographic
The summit is the Ministry’s largest public event. For 2024 I built a navy and yellow system for the Freetown International Conference Centre: calls for innovators, the Agriculture Innovation Challenge, FAQs, panel cards, certificates and stage graphics. I colour-coded 600 invitations into five guest categories so protocol staff could seat ministers, diplomats, sponsors and the public at a glance.
In 2025 it became the Digital Government Summit, run with the Office of the Vice President. I rebuilt the look in purple, yellow and teal around a stacked 20/25 mark, with a sub-brand for each programme inside it: a tech job fair, digital skills training, the Educube schools challenge and the innovators awards.
Main stage, Digital Government Summit, June 2025. Screen graphics and stage branding by me.
2025: one summit, five programmes
Each programme inside the summit got its own headline colour and layout while keeping the 20/25 mark, the ribbon and the partner bar.
The participation overview reported the results back to the public a week after the event.
2024: calls, panels and colour-coded invitations. The 2024 edition ran on navy, yellow and a circuit-board texture. The invitation colours were a working tool: one colour per guest category, matched to seating on the day.
2025: on site and on stage
Auditorium walls, booths, billboards, roll-ups for each programme, speaker cards, certificates, tags and T-shirts.
